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Instant Snow To Go | About Us

About Us

The History of Instant Snow To Go®

In 2001 Gift Bliss Sales introduced a version of instant snow at the Los Angeles Gift Show.  The same year, we introduced instant snow polymer at the San Francisco and Seattle Gift Shows.  Our discovery of polymer snow was a result of information we learned about it being used at indoor snowboard and ski parks.

At the time of our initial instant snow introductions, we were not certain where the markets for this snow would develop.  It was clear a polymer resembling real snow had a potential market of customers.  Our discussions about uses for this kind of artificial snow included holiday displays for retail stores, displays for events and event venues, science and hobby enthusiasts, magic, bundling it with snow related products, and holiday and floral display enhancement.  As retailers began to purchase our polymer snow, and the general public gained greater exposure to polymer snow, a healthy market in snow for personal holiday decorating, souvenir and novelty gifts, and more was developing.

We believed that the first instant snow we introduced was visually appealing, but we wanted to strive to address markets at a better price point, with a more dynamic effect. We wanted to provide improvements to all aspects of snow realism, to be even more appealing to all of our target markets for instant snow.

Concerns about the  2001 polymer were evident to us – so, Gift Bliss moved to find a better snow powder, a polymer snow desirable to more markets.  In 2003, we discovered a polymer snow powder trademarked as insta- snow®.  It was selling well into the toy, hobby and educational markets.  We worked with the manufacturer of the insta-snow product, to be our polymer provider. Distribution of our new instant snow began, once we were able to make an agreement with this manufacturer.  Our branding followed as Instant Snow To Go under our Trade Name, and Trademark Snow To Go! ®.

Since 2004 revenue has increased every year, making excellent sales for Snow To Go Resellers. We take our sales partnership with retailers very seriously.  We support them with everyday customer leads.  We do not compete with them by attempting to make sales directly to everyday customers (we send those customers to them).  We help our retailer’s marketing efforts and we are always available to answer questions.  In addition, we provide our artificial snow powder to Designers, Event Planners, Movie Makers, Florists, Fund Raisers and Institutional buyers.  Our Authorized Distributors package Snow To Go powder for specialty markets, such as greeting cards and souvenirs.

It has become clear that Snow To Go powder is the Best Instant Snow, the Best Selling instant snow,  and our instant snow polymer is packaged into the Widest Variety of instant snow products available.

Television, press, publicity, and internet videos have featured Snow To Go powder.  Look for our register Trademark – “Snow To Go! ® Federal Registration 77-818,331 Gift Bliss Enterprises All Rights Reserved” to eliminate attempts to confuse you by imitators, impostors and wannabes who provide inferior brands to our original instant snow.